Renting

How London Living Rent is helping Lucia save to own her own home

3 min read
DSC5346 min

"Red Loft were the agents for Acer Apartments and couldn't have been more helpful"

Lucia has been working as a personal assistant for 20 years' and, when her workplace relocated to West London, she decided it was the right time to change location herself.


Lucia would have liked to buy through Shared Ownership but it wasn't an option. Then everything fell into place, she found a flat at Acer Apartments with all the space she needed which is when she came across London Living Rent, which made living there an affordable option.

White City Living (Acer Apartments) is a collection of studio, 1, 2 and 3-bedroom London Living Rent apartments in Shepherd's Bush, provided by Optivo Homes.

Red Loft made it all happen, they showed Lucia around and explained everything which made the whole process smooth and straightforward. Best of all, the Red Loft team were on hand to answer any questions and calm any nerves. Moiz and Madi, the sales consultants at Red Loft were there with friendly expert guidance whenever it was needed.

"Moiz from Red Loft was always kind, patient and polite."

Owning a home has been Lucia's dream. Now, she is in a position to save for a deposit so she can own her home at Acer Apartments through Shared Ownership in the future.

  • When Lucia found a Acer Apartments she needed someone to help her make the move a reality.
  • Red Loft walked her through the apartment, explained the process and help her with the paperwork.
  • Lucia has moved in and loves her apartment. She now has a far shorter commute and is making plans for the future.

"Red Loft were really helpful. I was nervous of the process and all the application forms that needed to be completed, but Red Loft answered all of my concerns, were really patient and helpful. They really did hold my hand and made the process really smooth... buying my own home is my dream and London Living Rent will give me the opportunity. "

What is London Living Rent?

Designed specifically for Londoners, London Living Rent properties are available at reduced rent costs with the aim of helping people save up and buy a home through Shared Ownership. With the monthly rent of an average 2-bedroom home roughly two-thirds of the median market rent it makes London Living Rent a brilliant home option. The amount of rent you pay will vary according to where you live in London.

London Living Rent eligibility* -

  • You must be at least 18 years' old with a clean credit history
  • Your annual household income must be less than £60,000
  • A live/work connection to the local borough is often required
  • Either have a formal tenancy (for example, in the private rented sector) or live in an informal arrangement with family or friends as a result of struggling with housing costs
  • Not own any other residential home
  • Be unable to currently buy a home (including through Shared Ownership) in your local area

Click here to our London Living Rent homes that are coming soon!

*not limited to

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